How to Solve the Biggest Problems with Personal Brands

This is sort of a hard thing to give advice for because everybody is different and sometimes people need specific or tailored guidelines for the way they should use social media. But here ate a few key advice points that I think are important for whoever uses social media:

  1. Always take a step back and rethink what you are about to post. What do I want to accomplish by posting this? Will my post get this reaction? Will it get a different or negative reaction? You need to make sure that what you are about to post is clear and is not going to be misunderstood.
  2. If you can’t always trust yourself to do this then ask someone else: a coworker, friend, or a PR professional.
  3. Think about what effects the things you post will have for you presently and in the future. Is this something that will negatively impact you in some way.

It’s hard to separate your personal life from your professional life when it involves social media. Whether we like it or not, social media is not a personal thing, it’s a very public thing. It whole intention is made to be a public foray or medium. I know we can sometimes limit who sees what, but what we post is still being seen by other eyes not just our own. So we need to keep in mind that what we post is public. Is what your are posting something that you want others to see forever? If not then don’t post it.


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